This was something new to deal with for their management and publicity team. Services such as YouTube and Twitter saw the band and their music connect and reach people in a way no one could have ever imagined. When One Direction was starting to take off, so did a side of social media. It was almost as though they were human beings with emotions and thoughts, and not just entertainment puppets. ![]() Suddenly, you saw five guys talking, having fun between friends, allowing their personality and passion to shine through. However, every week of the competition, each contestants had to post video diaries. I expected the same when I saw Harry, Louis, Niall, Zayn and Liam at the judges houses on the X-Factor. It was all too polished and orchestrated for my taste. I myself was always sceptical of boybands and found them a bit silly - the coordinated outfits, the dramatic but in synch dance routines, the seductive looks into the camera. ![]() Boy bands have been around for several decades before One Direction was ever put on the map. However, whenever I look up anything related to them, my page always ends up being filled with articles which can be summed up to “ ONE DIRECTION REUNION”.Īt first glance, there does not seem to be anything revolutionary about a group of attractive young boys singing primarily love songs directed to a girl, seemingly yourself. ![]() It has been 5 years and three months (but who’s counting) since One Direction went on, what many people believe to be, their permanent hiatus.
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